Media & Entertainment
Publishers, broadcasters and other media companies operate in a highly competitive, volatile market that has seen significant changes in the past few years. Leading organizations have merged, consolidated, and modified their revenue streams and business models to adjust to ever changing customer preferences and challenges of the new economy. Al-Zarib’s expertise for ERP in media companies enable broadcasters, publishers and advertisers to manage their resources, assets, and financials in one integrated solution. Adding industry-specific modules like program planning, license management, advertising sales, and subscriber management to the core ERP functions. The industry-specific modules plug into the ERP solutions. To add to the benefit, with an fully media ready CRM, broadcasters can streamline processes to support the ad sales process, capture audience requests and call-ins,deliver better service, and efficiently manage relationships with advertisers, audiences, content licensees, and content providers.